Description

  • The “SAP Certified Technology Associate – SAP Hybris Marketing Cloud (1708) Implementation” certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Hybris Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

Notes

  • To ensure success, SAP recommends combining education courses and hands-on experience to prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training.
  • You are not allowed to use any reference materials during the certification test (no access to online documentation or to any SAP system).

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Consumer and Customer Profiling > 12%

Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Golden Customer Record, customer journey, sentiment engagement, Predictive Studio, and Score Builder capabilities.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Segmentation and Campaign Management > 12%

Explain the technical foundation of segmentation, options for extensibility, the core features of Segmentation Builder, and compare the types of target groups; explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns, and set up target groups to campaigns.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Integration and Data Upload > 12%

Explain the integration of SAP Hybris Marketing Loyalty in SAP Hybris Marketing, how Hybris Profile can be integrated to enrich the interaction contacts in SAP Hybris Marketing, the data import into the Marketing Executive Dashboard, how to embed SAP Hybris Marketing factsheets in SAP Hybris Cloud for Customer, how to monitor integration errors, the available integration scenarios Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Commerce Marketing 8% – 12%

Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Marketing Resource Management 8% – 12%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Marketing Analytics 8% – 12%

Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Administration Tasks 8% – 12%

Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Marketing Lead Management < 8%

Compare the two different approaches (global/ad hoc) to lead management; explain the process of defining a new lead stage, data replication between SAP Hybris Marketing Cloud and SAP Hybris Cloud for Customer, and success reporting.

  • HY760 (HYBRIS MARKETING CLOUD 1708)

Best Practices and Activate Methodology (Lifecycle Mgt) < 8%

Explain the available scope items within the Best Practices packages and how to leverage the SAP Activate framework to accelerate the implementation process.

  • HY760 (HYBRIS MARKETING CLOUD 1708)