• The “SAP Certified Application Professional – Marketing with SAP CRM 7.0 EhP 1” certification exam verifies that the candidate has deep knowledge in the area of CRM Marketing. This certificate proves that the candidate has an advanced understanding within this profile and is able to apply these skills practically and provide guidance in project implementation.

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Marketing Planning and Campaign Management > 12%

Describe Marketing Planner, Discounts, Actions, Partner functions, Campaign Execution, Marketing Calendar and authorizations

Segmentation > 12%

Describe Attributes, Attribute Sets, Attribute Lists, Profile Sets, Profiles,  Segmentation Bases, Target Groups and graphical modeling

Special Features & Functions > 12%

Couponing, Bounce Management, Campaign Response Recording, CRM Survey Suite and Loyalty Management

Marketing Analytics 8% – 12%

Describe Key Figure Planning and other Analytics topics

CRM Business Scenarios 8% – 12%

Describe CRM Analytics, CRM Sales and CRM Service and Interaction Center

CRM Middleware < 8%

Describe CRM Middleware, Data Exchange with R/3 Backend

Extended Topics < 8%

Describe Enterprise SOA, Solution Manager and SAP Netweaver fundamentals

    General Information

    Exam Preparation

    Each specific certification comes with its own set of preparation tactics. We define them as “Topic Areas” and they can be found on each exam description. You can find the number of questions, the duration of the exam, what areas you will be tested on, and recommended course work and content you can reference.

    Please be aware that the professional- level certification also requires several years of practical on-the-job experience and addresses real-life scenarios.

    For more nformation refer to our Take your SAP Certification Exams and our FAQs .

    Safeguarding the Value of Certification

    SAP Education has worked hard together with the Certification & Enablement Influence Council to enhance the value of certification and improve the exams. An increasing number of customers and partners are now looking towards certification as a reliable benchmark to safeguard their investments. Unfortunately, the increased demand for certification has brought with it a growing number of people who to try and attain SAP certification through unfair means. This ongoing issue has prompted SAP Education to place a new focus on test security. Please take a look at our  post  to understand what you can do to help to protect the credibility of your certification status.

    Our Certification Test Security Guidelines will help you as test taker to understand the testing experience.

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